Published: May 27, 2025
In a major step toward the future of mobile technology, OnePlus has unveiled its new artificial intelligence (AI) strategy, aptly named “Personal Intelligence.” This initiative aims to provide a deeply personalized, intuitive experience across OnePlus’s growing ecosystem of smartphones and smart devices.
With Personal Intelligence, OnePlus seeks to blend on-device AI performance with cloud-based intelligence to create features that learn from and adapt to each user—without compromising on privacy. The focus is on three key pillars: personalization, performance, and privacy.
“We believe AI should empower users without intruding on their privacy,” said Pete Lau, Founder of OnePlus and Senior Vice President at OPlus. “With Personal Intelligence, we’re redefining how smart a smartphone can truly be.”
The company plans to integrate Personal Intelligence into future OxygenOS updates. Expected features include:
- Real-time voice assistance
- Smart battery and performance optimization
- AI-enhanced photography and video tools
- Personalized user experiences based on behavioral learning
This marks OnePlus’s entry into the broader AI race, joining other major smartphone brands in building devices that are not just smart, but intuitively responsive to individual user needs.
Tech analysts suggest this strategy could help OnePlus carve out a unique space in the competitive AI-driven smartphone landscape—especially with its ethical stance on user data and privacy.
As rollout details continue to surface, users and tech watchers are watching closely to see how OnePlus’s Personal Intelligence will reshape the user-device relationship.
BY-TECHGITA OFFICIALS 🇮🇳
